Running Industry Podcast

Running Industry Podcast brings you news, opinion and analysis on hot topics from the running industry, alongside insight into key events and happenings within the global running landscape. Through our news, Brand Spotlight and In Conversation with shows see us speak to brand owners, startups, marketers and creatives; along with key figures and thought leaders from the industry, we delve deep and find out what makes individuals and companies tick - and how they see the future of the industry and wider running world. The Running Industry Podcast is devised, hosted and produced by Matt Ward, who has a vast and varied background in the running industry over the last two decades. Matt's roles have included brand community management, MC and commentary work, PR management, writing, retailing, coaching, event management and sports marketing.

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Running Industry Podcast

Running Industry Podcast #25 - Season 2 Review

April 09, 2021 • Season 2 • Episode 25

So, as we hit Episode #25 of the Running Industry Podcast, Season 2 comes to an end - and what a season it has been!

As we rounded into 2021 and our second season of the podcast the foundations had been set with our brilliant guests in Season 1 who showed faith in me as the presenter and the Running Industry Podcast as a concept and gave up their time to let me illuminate their stories and brands, in the wonderful world of running.

Season 2 has also seen a fair few changes, a new identity, some format changes with the Weekly News *(which by the way will continue amidst out little hiatus of special guests between season 2 and 3!) and the new ‘Brand Spotlight’ episodes.

So, as the guests for Season 3 are lined-up I’d like to take a few minutes to once again thank the Season 2 guests and highlight a few of the episodes so that you can revisit the our back catalogue of stories, interviews and brand focuses.

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Season 2 kicked off in January with Raccoon Events CEO Mike Seaman. Mike heads up the team who organises The National Running Show
IG @mikeseaman2709
Follow The National Running Show via
IG + Fb @nationalrunningshow
www.nationalrunningshow.com

Episode 12 saw us interview Jason Henderson the long-time editor of one of the most historic sporting magazines in the world, Athletics Weekly
Tw @Jason_AW
Follow Athletics Weekly via
IG @athletics.weekly
www.athleticsweekly.com

One of our most popular episodes of 2021 came from former GB marathoner and now ASICS Frontrunner Manager in the UK, Holly Rush
Follow Holly via
IG @rushtbynature
www.rushbynature.com

The Brand Spotlight episodes have been a really great addition this season and ones that a tech and product geek like myself really enjoyed doing. The most recent one with Pete Cable from SCOTT Sports and I was so impressed with Pete’s inside-out knowledge of the manufacturing process of the SCOTT footwear
IG @pjcable
Follow SCOTT via
IG @scottrunning
www.scott-sports.com

In episode 17 – and the first event Brand Spotlight show - I spoke to UK marketing manager for big US run brand Saucony, Gareth Lloyd
IG @runlondon
Follow Saucony via
IG @saucony + @sauconyuk
www.saucony.com

Rupert Bonington from nutrition brand Mountain Fuel and Steve Vernon from New Balance were both contrasting yet similar in their lazer-like focus on achieving their goals – one as a brand owner and manufacturer and one as a coach.

I loved the way that Rupert took us on a journey of how his dislike for what was out there in the market place forced him to ‘disrupt’ and invent the famous Mountain Fuel Jelly ‘gels’
FB @rupert.bonington
Follow Mountain Fuel via
IG @mountainfuel_uk
www.mountainfuel.co.uk

And you definitely need to check out Episode 21 with Steve Vernon where he inspires us with his athletic and coaching exploits and tells us he would really love to be a presenter on Countryfile on the telly!
IG @stevevernonrun
Follow Team New Balance MCR
IG @teamnbmcr
www.teamnbmcr.com

And finally, perhaps the most inspirational story of the second season came when I spoke to Leanne Davies, the founder of Run Mummy Run and her partner in the venture, Becs Richardson
IG @Leanne_davies_RMR
IG @becs_richardson
Join Run Mummy Run
www.runmummyrun.co.uk/home/rmr-groups/ to find all the links including the regional groups

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Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry