Running Industry Podcast

Running Industry Podcast brings you news, opinion and analysis on hot topics from the running industry, alongside insight into key events and happenings within the global running landscape. Through our news, Brand Spotlight and In Conversation with shows see us speak to brand owners, startups, marketers and creatives; along with key figures and thought leaders from the industry, we delve deep and find out what makes individuals and companies tick - and how they see the future of the industry and wider running world. The Running Industry Podcast is devised, hosted and produced by Matt Ward, who has a vast and varied background in the running industry over the last two decades. Matt's roles have included brand community management, MC and commentary work, PR management, writing, retailing, coaching, event management and sports marketing.

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Running Industry Podcast

Running Industry Podcast #23 - Brand Spotlight on SCOTT - with Pete Cable

April 01, 2021 • Season 2 • Episode 23

In Episode #23 we talk to Pete Cable, Division Manager at SCOTT Sports, a leader in the development, manufacturing, sales and marketing of high end, running, cycling, winter and motor sports performance products.

This latest episode of Brand Spotlight focuses on SCOTT founded in 1958 by engineer and skier Ed Scott, from Sun Valley, Idaho, USA.

Scott USA began by manufacturing a ski pole made of aluminium, which compared favourably with those made of bamboo or steel. On the basis of this success, the company started to produce many kinds of sports goods, specialising initially in motocross and cycling.

In the early 2000s Scott contracted a research and development lab in Portland, Oregon, to create a full line of high-performance running shoes for both male and female athletes and in 2006 launched its first running product.

Based in Givisiez, Switzerland, the new global headquarters of SCOTT Sports, the brand is known for being an innovation leader in the sports industry and INNOVATION - TECHNOLOGY – DESIGN is the company’s very own mission statement can be found at the core of every product.

Follow SCOTT via
IG @scottrunning
Fb @scottsportsrunning
www.scott-sports.com
#NOSHORTCUTS

Follow Pete via
IG @pjcable

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

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Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_