Running Industry Podcast

Running Industry Podcast brings you news, opinion and analysis on hot topics from the running industry, alongside insight into key events and happenings within the global running landscape. Through our news, Brand Spotlight and In Conversation with shows see us speak to brand owners, startups, marketers and creatives; along with key figures and thought leaders from the industry, we delve deep and find out what makes individuals and companies tick - and how they see the future of the industry and wider running world. The Running Industry Podcast is devised, hosted and produced by Matt Ward, who has a vast and varied background in the running industry over the last two decades. Matt's roles have included brand community management, MC and commentary work, PR management, writing, retailing, coaching, event management and sports marketing.

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Running Industry Podcast

Running Industry Podcast #19 - Weekly News

March 17, 2021 • Season 2 • Episode 19

Episode 19 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

This week's edition is jam-packed with news on some stellar 2020 figures from both the Brooks Running and Hoka One One brands as reported on Business Insider, and we look at how footwear start-up Atreyu is shaking things up in its direct-to-athlete approach.

Athletics Weekly reports that UK Athletics has announced World Athletics rules concerning footwear are to be implemented across all competitions which are held under UKA rules.

Cutting edge treadmill specialists Noble-Pro are expanding rapidly and are looking for a Digital Marketing Manager, interested candidates should contact CEO Stefan Van Biljon. New run-tracking app Lupa is launched and they are offering users to try their first prototype, by simply visiting wearelupa.com and downloading it!

mymo has announced a partnership with JoggingBuddy, report trade website Sports Insight and an optimistic note was sounded in a recent article in none other than The New York Times, via RunningInsight.com as it reports that marathon organizers in the US are hoping their events can return this autumn with new protocols and precautions.

And, World Athletics is proud to unveil the world’s first virtual sporting museum, The Museum of World Athletics™, or MOWA for short.

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Running Industry Podcast is hosted by Matt Ward

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