Running Industry Podcast

Running Industry Podcast brings you news, opinion and analysis on hot topics from the running industry, alongside insight into key events and happenings within the global running landscape. Through our news, Brand Spotlight and In Conversation with shows see us speak to brand owners, startups, marketers and creatives; along with key figures and thought leaders from the industry, we delve deep and find out what makes individuals and companies tick - and how they see the future of the industry and wider running world. The Running Industry Podcast is devised, hosted and produced by Matt Ward, who has a vast and varied background in the running industry over the last two decades. Matt's roles have included brand community management, MC and commentary work, PR management, writing, retailing, coaching, event management and sports marketing.

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Running Industry Podcast

Running Industry Podcast #17 - Brand Spotlight on Saucony - with Gareth Lloyd

March 08, 2021 • Season 2 • Episode 17

In Episode 17 we talk to Gareth Lloyd, the Marketing Manager for UK & Ireland for Saucony, the footwear and apparel brand that builds goodness into every product and has been inviting millions around the world to run for over 120 years!

This is also the first in our Brand Spotlight episodes which focuses on brands in the running world and how they have made a difference to the running landscape and industry. Saucony was founded in 1898 and have evolved from a local factory in the suburbs of Boston, USA to a global brand.

If you’re like me and have also struggled a bit with the pronunciation it is pronounced SOCK – A - KNEE! and we’ll find out from Gareth over the next 30 mins or so how their product designs have always been “distinctly Saucony”, from the classic Jazz born in 1981, through to the today’s Kinvara and Endorphin shoes.

We’ll also look into the future and unearth how Saucony sees the future of footwear, sustainability and the running community.

Follow Saucony via
IG @saucony + @sauconyuk
#RunForGood
www.saucony.com

Follow Gareth via
IG @runlondon

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_